British Embassy Beijing and Consulates across China launch Be Y♀urself campaign to empower women in society and economy

 

The British Embassy in Beijing and Consulates across China launched the Be Y♀urself campaign to empower women in society and the economy.

British Ambassador to China Barbara Woodward has made a personal pledge to be a convenor of successful women in China. As the leader of one of the U.K.’s biggest diplomatic networks in the world, she has committed the British Embassy in Beijing and Consulates around China to making a difference to the position of women in society and the economy.

The Be Y♀urself campaign has been designed to celebrate women’s ability to achieve whatever they want to achieve. The aim is to empower women to reach their full potential, challenge the stereotypes that persist about gender roles, as well as raise awareness of the benefits of gender equality in society and female participation in the workforce.

Each department of the Embassy and the British Consulates around China will be holding events throughout March in order to shed light on the value of women’s participation in many different fields and how to promote gender equality.

This campaign is an opportunity for women and men all over China to be part of the discussion and look for solutions. Events will include film festivals, documentary screenings, training sessions, panel discussions on women in health, business, sport, and more, and even a chance to meet the female crew members of the Great Britain Clipper Round the World Race yacht team when they arrive in Qingdao.

The Be Y♀urself launch event was held on 03 March 2016 and attended by over 120 people, including Deng Yaping, the world-famous Olympic table tennis champion.

Ambassador Woodward said, “I have met many inspiring women in China. I want to celebrate the progress that has been achieved already in the field of gender equality here.

However, globally it will take 118 years for women’s salary to be equal to that of men’s at the current pace. This is too long. I intend the Be Y♀urself Campaign to encourage people to join the discussion, challenge unequal practices, and help us to make a difference.”

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