CBI member De Montfort University (DMU) announced that it plans to open a flagship business school on its U.K. campus thanks to its unique partnership with Hong Kong-based Sunwah Foundation.
The Dr. Jonathan KS Choi Business School will be based in the 800-year-old Leicester Castle in Leicester in the U.K., which is being refurbished specifically to house the new school. It will be a leading European business centre with an emphasis on entrepreneurship, the creative industries, and sports management.
The Dr. Jonathan KS Choi Business School will be home to stellar academics, world-class research, and aims to attract the brightest students from around the globe. A principal is being recruited now, and the first students will begin courses in 2016.
The business school is named after Dr. Jonathan KS Choi, owner of the multi-national conglomerate Sunwah Group, which is based in Hong Kong. Dr Choi has enjoyed a long and fruitful relationship with DMU via the Sunwah International Business School, based at Liaoning University in mainland China.
Since 2004, DMU academic staff have worked with Liaoning University helping to prepare students for study in Leicester. This has resulted in more than 1,000 alumni working in China today with close links to DMU and Leicester.
Dr Choi said: “This innovative partnership between Sunwah, DMU, and Leicester City Council aims to create a world-class business school in the setting of Leicester Castle, one of Leicester’s most significant historical locations. It is my ambition that future global business leaders will be educated right here in the Leicester Castle.”
Professor Dominic Shellard, Vice-Chancellor of DMU, said the business school would be the university’s flagship, drawing on DMU’s core strengths in the creative industries and its global approach to education. He said, “Dr. Jonathan Choi is one of our university’s strongest supporters. Our shared vision of creating academic excellence that is recognised throughout the globe has led to the creation of the Dr Jonathan KS Choi Business School. The Great Hall of Leicester Castle is a landmark building which, with this innovative partnership between DMU, the City Mayor, and Sunwah, will be restored for the benefit of our staff and students, as well as for the citizens of Leicester.”
The business school will bring together students from around the world to learn the very best practices of education, business, and innovation from Europe and China. It will integrate closely with the university’s sector-leading #DMUglobal programme to offer students an international experience as part of their studies.
DMU will be the first UK university to embed actively a specific international experience into every undergraduate degree programme, preparing students for today’s increasingly global marketplace.
On a visit to DMU earlier this year, CBI Director-General John Cridland praised #DMUglobal, stating, “In a global economy, the ability to recruit talented graduates with an international outlook and foreign language skills will be vital to ambitious British businesses eager to export to new, dynamic markets across the world.”