[Image courtesy of www.diageo.com]
CBI member Diageo recently announced the launch of John Walker & Sons Voyager, a luxury yacht which set sail from Shanghai in September and will journey throughout the Asia-Pacific region, traveling to mainland China, Taiwan, Hong Kong, the Philippines, Vietnam, Thailand, Singapore, and India.
The journey will commemorate the history and heritage of John Walker & Sons as well as celebrate the launch of the new triple malt John Walker & Sons Odyssey.
James Thompson, Chief Marketing Officer of Diageo Asia Pacific, said, "Many people don't realise that the John Walker & Sons business was one of the first modern-day companies to trade internationally. Without the help of technology such as phone, fax, and obviously email, the Walkers completely transformed the industry when they engaged ship captains to act as brand ambassadors and take John Walker & Sons whisky from their corner store in Scotland to the four corners of the modern world—and this took vision, pioneering spirit, and a lot of courage.
"In 2012, we celebrate this vision and entrepreneurial spirit, and pay tribute to three generations of game-changing gentlemen and the remarkable blends they inspired. John Walker & Sons Voyager is also an opportunity for us to celebrate the current game changers in Asia Pacific who are achieving progress for themselves and the world around them."
Please click here to read the full press release by Diageo.
