A number of CBI members were busy raising their profile in China in May, engaging in many exciting activities across a wide range of industries.
Please click here to access our latest briefing, which highlights the recent successes of 33 CBI members.
And please do remember to send your news and updates to the CBI's Beijing team for inclusion in our monthly member success summaries.
E: ben.cooper@cbo.org.uk Tel: 00 86 10 85253100
Thank you.
China Direct is delighted to invite its SME members to attend a free web seminar on developing a digital marketing strategy for China.
Our thanks to the EU SME Centre in Beijing for sharing this information with us. Details and how to register can be found below.
"How to develop a robust digital marketing strategy in China?"
The EU SME Centre invites you to a web seminar on Tuesday 19th February.
To register please click here.
Join this webinar and discover:
Background:
Internet and mobile phone growth in China has been a remarkable phenomenon over the last decade. By the end of 2011, China counted 513 million internet users and more than a billion mobile phone users.
This has contributed to China becoming the world’s largest market for online selling in terms of the number of online shoppers and forecasts indicate that the market will grow to some USD 176 billion by 2014. With such an audience and trends, one cannot afford to ignore the rise of the online realm to promote their brands, products and services.
Details:
Time: 17:00-18:00 (Beijing Time)
Date: Tues 19th Feb
Cost: Free of charge for SMEs and Intermediaries
For full details in pdf format please download below:Download How to develop a robust digital marketing strategy in China
[Image courtesy of www.europeanchamber.com.cn]
Late last week The European Union Chamber of Commerce in China (EUCCC) released its European Business in China Position Paper 2012/2013.
The Position Paper intends to provide an overview of the current conditions in various sectors in China as well as detailed and constructive recommendations.
The 13th edition of the Position Paper was prepared through a six-month consultative process with hundreds of companies and includes 41 separate Working Group and Forum papers and eight city-specific papers covering Beijing, Chengdu, Chongqing, Nanjing, Pearl River Delta, Shanghai, Shenyang, and Tianjin).
Sectors covered include:
• Aerospace
• Agriculture, food, and beverages
• Automotive
• Auto components
• Aviation
• Banking and securities
• Carbon market
• Construction
• Consumer finance and non-banking financial institutions
• Cosmetics
• Energy
• Healthcare equipment
• Heating
• Information and communication technology
• Information security industry
• Insurance
• Lighting
• Logistics
• Maritime transport
• Non-ferrous metals
• Petrochemicals, chemicals, and refining
• Pharmaceutical
• Private equity and strategic mergers & acquisitions
• Rail
• Renewable energy
• Smart grid
Please click here to access the Executive Summary of the Position Paper and here for the full publication.
Please find attached our monthly briefing “Celebrating CBI member success in China” for May, covering 42 members.
Members covered include:
Download CBI China, Celebrating CBI member success in China, May 2012
[Images courtesy of www.cbbc.org and www.britishchamber.cn]
The CBI would like to thank our partners at the CBBC and British Chamber of Commerce in Beijing for sharing the findings of the 2011-12 British Business Climate Survey in China.
The results of the 2012 Business Climate Survey indicate increasing optimism about the outlook for revenue growth in 2012. The survey clearly demonstrates the growing importance of China to many companies as a driver of corporate growth, evidenced by plans to increase investments in China this year.
However, companies continue to acknowledge the complexity of the operating environment, especially in terms of rising labour costs, increasing local competition and the ongoing challenges of IPR & legal enforcement, protectionism and bureaucracy.
Despite this, most UK companies remain confident about the outlook for their business in China.
The key messages that arise from this survey are the following:
To download the full survey please click below:
Download 2012_china_business_climate_survey
[Image courtesy of www.bm.com]
CBI member Burson-Marsteller was recently awarded a one-year retainer to manage the media relations and engagement in mainland China for Hong Kong-based airline Dragonair and its sister airline Cathay Pacific Airways. The firm will also provide Dragonair with corporate social responsibility counsel and support.
Burson-Marsteller will serve the two airlines from each of the firm's five offices in China.
Chris Deri, Burson-Marsteller China's CEO, said, "China's travel industry is growing at an exponential rate. We are pleased to work with these two Hong Kong airlines to raise their profile in mainland China. We have found during our work with premium brands that clearly communicating a company's values and actions are essential in rapidly growing industries where brand value and recognition significantly influence buying decisions."
Sam Swire, Dragonair and Cathay Pacific's General Manager China, said, "As the China airline market grows in size, the country's fliers become increasingly discerning. It is very important to Dragonair and Cathay Pacific that passengers in mainland China know what we stand for and demonstrate our commitment to them and the China market. We look forward to partnering with Burson-Marsteller China as we work to engage passengers, media, and industry stakeholders to increase awareness of our two brands here."
Please click here to read the full press release by Burson-Marsteller.
[Image courtesy of www.cbi.org.uk]
February 2012 was a bumper month for CBI members in China with at least 29 (matching the leap day!) confirmed successes that China Direct is aware of.
Member contributions came from:
China Direct would like to say a huge thank you to all of our members for their contributions and also to Ben Cooper at the CBI's Beijing office for patiently collating the information.
Please find our Feb 2012 summary below:
Download CBI China, Celebrating member success in China, February 2012
[Image courtesy of www.wpp.com]
Yesterday, CBI member WPP announced that its wholly-owned operating company Ogilvy & Mather, a leading advertising and marketing communications network, has acquired 49% of Nanjing Yindu Advertising and Commerce Co., Ltd. ("Yindu") in China.
Based in Nanjing, Yindu is a full-service communications agency with capabilities including strategic planning, advertising, branding and corporate identity, print and media production, and media buying.
Subject to regulatory approval, the acquisition will expand Ogilvy's reach into the Yangtze River Delta, underlining WPP's regional approach in China.
Please click here to read the full press release by WPP.
[Image courtesy of www.wpp.com]
Commissioned by CBI member WPP, the annual BrandZ Top 50 Most Valuable Chinese Brands ranking was released earlier this week by Millward Brown.
Combining both financial data and consumer opinion gathered from interviews with over 35,000 Chinese consumers, the BrandZ China Top 50 is one of the most robust rankings of Chinese brands available.
Key trends emerging from the BrandZ China Top 50 study include:
• China's shift from maker to innovator
• The phenomenal rise of online and FMCG brands
• Rising incomes and a rapidly expanding middle class
• Consumers becoming increasingly brand-savvy
In 2011, the value of the Top 50 Chinese brands has grown by 16% to reach $325 billion, representing more than 5% of the Chinese economy. The top five brands in this year's ranking are as follows: China Mobile, ICBC, Construction Bank of China, Bank of China, and Agricultural Bank of China.
Please click here to read the full press release by WPP's Millward Brown and here to access the full report.
[Image courtesy of www.cbi.org.uk]
Dear China Direct readers,
Kindly find more than 25 examples of UK and international CBI member companies that are celebrating business success in China in November 2011.
Download CBI China, Celebrating member success in China, November 2011
This will mark the 300th entry since China Direct went live back in June 2009.
Please let the CBI team in Beijing (ben.cooper@cbi.org.uk tel: 00 86 10 85253100) know if your company would like to share your China business news with the CBI's international member network.
Many thanks.
