CBI member HSBC announced a train sponsorship in the Pearl River Delta, branding half of the trains running between Shenzhen and Guangzhou as the HSBC Express.
With the HSBC Express making its inaugural journey from Guangzhou East Railway Station to Shenzhen Lo Wu Station on 06 April 2016, the sponsorship signifies HSBC’s long-term commitment to China’s economy.
It is estimated that close to 30 million passengers each year will board the HSBC Express. Other than external branding of the train carriages, HSBC will also bring passengers travelling on the HSBC Express in-train TV content to help them stay informed and connected during the 72-minute journey.
Connecting two of the largest and busiest metropolises in the Pearl River Delta, Guangzhou and Shenzhen, the HSBC Express reflects HSBC’s commitment in supporting human ambition through connectivity.
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