U.K. appoints first Agriculture and Food Counsellor in China
The U.K. has recently appointed its first Agriculture and Food Counsellor in China to help increase its growing food and drink exports to the country.
The new role, made possible with significant funding from the Agriculture and Horticulture Development Board (AHDB), will help British firms tap into China’s growing interest in specialty foods—a market expected to be worth a potential £39 billion this year.
Karen Morgan, based in the British Embassy in Beijing, will represent the interests of U.K. businesses already exporting quality British food and drink produce to China and firms looking to open new trade links.
The U.K.’s food and drink businesses are steadily building their share of the lucrative Chinese market, with a record £215 million worth of produce exported in 2013, up from £136 million in 2012.
This new appointment is expected to see these figures grow further. Please read more here.
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