CBI member Penguin recently published its first acquisition of a title in Chinese for the China market,
Chinese tennis star Li Na's autobiography "Playing Myself".
The book was published in partnership with CITIC during the London 2012 Olympic Games, followed by a publicity and marketing period in September. Hitting 8th place in the overall bestsellers and 3rd place in non-fiction, the book is the first mainstream bestseller from a foreign trade publisher.
In additional news, Penguin Books China recently finished a six-week design marketing campaign, namely the "The History of Penguin by Design" exhibition in Beijing and Hangzhou and a Penguin pop-up store during the Beijing Design Week.
Featuring first editions and rare illustrations from the U.K., the exhibition drew more than 10,000 visitors and generated over eight million page views and feeds on Weibo. Penguin also set up a pop-up store south of Tiananmen Square, which offered children's story events and activities in English and Chinese, featuring Peter Rabbit, Spot, Flower Fairies, and Angelina Ballerina.
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