[Image courtesy of www.diageo.com]
CBI member Diageo recently released its 2012 Sustainability & Responsibility Report, which highlights progress and goals across the company's key sustainability focuses, including alcohol in society, water and the environment, socio-economic development, people, and governance and ethics.
Highlights of Diageo's sustainability programme in China include:
• Diageo launched local Sustainability & Responsibility Strategy workshops in China, Kenya, and the
U.K. this year. These workshops aimed to determine or confirm what constitutes shared values for
Diageo and its local stakeholders.
• As part of its DRINKiQ programme, which aims to promote responsible drinking, Diageo partnered
with others in China to deliver training to industry groups, media, and bartending students.
• As part of its Water of Life (WOL) programme, which aims to provide access to safe drinking water,
Diageo has been improving the safety of drinking water for residents in impoverished areas and
protecting water resources in China since 2007. In 2011, Diageo employees travelled to Sichuan
province and invested more than £30,000 to build 100 local wells that bring safe drinking water to
villages.
• The Diageo Bar Academy, which provides accredited training and professional certification for
bartenders and focuses on serving alcohol responsibly, has trained 10,000 bartenders across
China, South Korea, Taiwan, the Philippines, Singapore, Hong Kong, Thailand, and Vietnam since
the foundation course was launched in India in May 2011.
Paul Walsh, CEO of Diageo, said, "Driving strong performance in sustainability and responsibility is in the long-term interests of our company. It helps ensure that we can both deliver returns to shareholders and benefit the communities whose lives we touch. It is my firm belief that the most genuinely strategic and forward looking businesses treat sustainability as a core component of business delivery."
Please click here to access the full report by Diageo.
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