[Image courtesy of www.fedex.com]
ORBIS Flying Eye Hospital (FEH), sponsored by CBI member FedEx, recently launched a comprehensive eye care programme in Guangzhou in southern China.
The FEH programme aims to lay the foundation for developing a referral network of rural hospitals that will have the capacity to deliver comprehensive eye care services with the long-term support of specialists from Zhongshan Ophthalmic Centre (ZOC) and Guangzhou Children's Hospital.
ZOC hosted one of the first FEH programmes back in 1982. Today, working with ZOC and Guangzhou Children's Hospital, the new FEH programme will focus on glaucoma, retina disease, and pediatric ophthalmology, which are key areas of the new, long-term project called Comprehensive Rural Eye Service Training (CREST). Organised by ORBIS and ZOC, CREST aims to establish a comprehensive pediatric and adult vision care network in Guangdong.
David Johnson, Flying Eye Hospital Director, said, "Since the first visit of the FEH to Guangzhou 30 years ago, ZOC has become a leading centre of ophthalmic excellence, and we are happy to be able to bring the FEH programme back to Guangzhou to celebrate our collaboration and continue our commitment to strengthening the capacity of eye care professionals and services throughout China.
"With the generous support of FedEx, our long-term global sponsor, and working together with our host partners, the FEH programme will help launch a five-year programme aimed at establishing a network of comprehensive vision care in Guangdong province, while continuing our high-level pediatric eye care skills exchange in Guangzhou."
Eddy Chan, Senior Vice President, FedEx China, said, "For the past three decades, FedEx has helped the ORBIS Flying Eye Care Hospital programme improve the skills of eye care professionals around the world by providing and training volunteer pilots to fly the plane, sponsoring fellowship programmes for promising ophthalmologists, and opening the door to our unparalleled aviation expertise. FedEx has supported ORBIS and the Flying Eye Hospital since the first programme in Guangzhou in 1982, and we are very proud to be part of and to celebrate the FEH's return 30 years later."
Please click here to read the full press release by FedEx.
In additional news, FedEx recently launched a new digital video campaign called "How to Play Badminton like a Pro: Learn from the World Champions" this spring.
As the official partner of the China Badminton Team (CBT), FedEx launched the online video series exclusively on its official campaign website to promote the game of badminton among fans and the general public. FedEx's digital campaign also aims to inspire people to give their best wishes to the CBT and support them during the London 2012 Olympic Games.
Catherine Chen, Managing Director of Marketing, FedEx China, said, "FedEx has been in great partnership with the CBT for over six years. Previously, we worked closely and successfully with each other on many fantastic brand promotional campaigns and hope that this new online campaign will bring more badminton enthusiasts together to cheer for their heroes and heroines. Through all of our cheers and encouragement, jointly we will help enable China's national badminton team to reach new heights in London."
Please click here to access FedEx's online campaign and here for the full press release.
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