CBI Member BMW exceeds 250,000 in Greater China sales

 

[Image courtesy of www.bmw.com]

CBI member BMW Group reported that its 2011 sales surpassed 250,000 units for the first time ever in Greater China.

In mainland China, the BMW Group maintained strong growth, delivering a total of 232,586 BMW and MINI vehicles to customers, up 37.6% year-on-year. China strengthened its position as the third largest market of the BMW Group.

The flagship BMW 7 Series solidified its position as segment leader for the third time in a row, with sales increasing 26.2%, reaching 33,500 vehicles last year. The BMW X family also continued to perform well, with a total of 46,042 cars sold, representing an increase of 27.8%.

The all-new BMW 5 Series further extended the huge success since its launch, with sales soaring to 70,850 units, up 68.4%. The phenomenal growth of the BMW 5 Series is reshaping the premium business car market in China.

The BMW Group's MINI brand set another new record after surpassing the 10,000 unit threshold in 2010, with sales increasing 47.7% to reach 15,518 vehicles in 2011.

In the Greater China market, including Hong Kong, Taiwan, and Macao, the BMW Group delivered 250,658 units of BMW and MINI cars, with a year-on-year growth of 37.2% in 2011.

Please click here to read the English-language press release by the BMW Group on its 2011 China sales and here for the Chinese version.

In additional news, the BMW Group also has the MINI E China field project, which is under the Sino-Germany Economy and Technology Forum. The project represents a joint effort by BMW, its Chinese partners, and the Chinese government to understand electric vehicle user habits, the acceptance level of electric cars, and infrastructure requirements.

Please click here to read the English-language press release by the BMW Group on its MINI E China field project and here for the Chinese version.

Comments

[EmmaCay]

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