[Image courtesy of www.wpp.com]
Commissioned by CBI member WPP, the annual BrandZ Top 50 Most Valuable Chinese Brands ranking was released earlier this week by Millward Brown.
Combining both financial data and consumer opinion gathered from interviews with over 35,000 Chinese consumers, the BrandZ China Top 50 is one of the most robust rankings of Chinese brands available.
Key trends emerging from the BrandZ China Top 50 study include:
• China's shift from maker to innovator
• The phenomenal rise of online and FMCG brands
• Rising incomes and a rapidly expanding middle class
• Consumers becoming increasingly brand-savvy
In 2011, the value of the Top 50 Chinese brands has grown by 16% to reach $325 billion, representing more than 5% of the Chinese economy. The top five brands in this year's ranking are as follows: China Mobile, ICBC, Construction Bank of China, Bank of China, and Agricultural Bank of China.
Please click here to read the full press release by WPP's Millward Brown and here to access the full report.
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