[Image courtesy of www.sabmiller.com]
CBI member SABMiller recently announced that China Resources Snow Breweries Limited (CR Snow), its joint venture with China Resources Enterprise Limited (CRE), is launching a trial of SABMiller's international premium brand, Miller Genuine Draft, in Zhejiang province.
Following a launch event held in Hangzhou on 16 January, Miller Genuine Draft is now initially available in Hangzhou and Wenzhou.
Ari Mervis, SABMiller's Managing Director, Asia Pacific, said, "This is an exciting opportunity to introduce one of our international brands into the fast-growing premium segment in China in a way which takes advantage of CR Snow's strong market position in the region."
Please click here to read the full press release by SABMiller and here for additional media coverage.