[Image courtesy of www.tencent.com]
And have you even heard of China's largest online gaming company?
With 31% of the Chinese gaming market, a 52% increase in profits in 2010 and twentyfold increase in share value since listing on the Hong Kong stock exchange in 2004 Tencent grew faster than Apple in 2010.
It recently purchased LA based Riot Games for US$ 400 million ensuring its supremecy in a market with only 20% PC internet penetration - leaving it with plenty of room for growth whilst adding to China's US$ 38 billion outbound investment deals for 2010.
Profit margins for this online phenomenon stand at a whopping 45%. Tencent is now in a race with longtime rivals Baidu and Ren Ren to establish a social networking platform for the 600 million users of its Tencent QQ fast-messaging service.
So will Tencent become China's answer to Facebook or has it bitten off more than it can chew and soon lose out to Apple?
Only time, and the 2.6 million simultaneous users of its most popular online games, online as China Direct types, can tell.