CBI member Jaguar Land Rover recently launched the Jaguar Land Rover China Children and Youth Dream Fund at the Great Hall of the People in Beijing.
The China Soong Ching Ling Foundation is Jaguar Land Rover's joint partner for the Dream Fund.
(Source: China Daily. Bob Grace, President of Jaguar Land Rover Greater China, donates check of RMB 50 million to Qi Mingqiu, Executive Chairman of China Soong Ching Ling Foundation, in Beijing)
With a donation of RMB 50 million (US$7.9 million) over three years, the fund will support local initiatives for China's young people, particularly disadvantaged children and youth.
The fund has been structured around four programme areas: Sports for All, Road Safety, Children and Youth Development, and Social Care.
Two initial programmes were launched at the event. First, the Land Rover Never Stop Caring Journey for Vision programme will screen thousands of children for eye problems, enabling them to get glasses and/or treated for serious eye conditions. Second, the Jaguar China Youth Football Development Initiative will bring an ambitious sports programme across China, supported by global football legend David Beckham.
Bob Grace, President of Jaguar Land Rover Greater China, said, "Corporate social responsibility (CSR) is an integral part of our China strategy. The establishment of the Dream Fund highlighted a milestone in Jaguar Land Rover's history in China, marking its further development and long-term commitment to local market and customers.
"As we embark on this exciting journey of giving back to society, we hope to work hand-in-hand with all of you to fulfill all our dreams of a better tomorrow."
Jing Dunquan, Vice-Chairman of the China Soong Ching Ling Foundation, said, "We are building the future and take the development of children as a serious responsibility, which also clearly identifies with Jaguar Land Rover China's CSR principles.
"I believe our collaboration will integrate our combined resources across a number of areas and help build a bridge for the younger generation that will lead to them realising dreams."
Please click here to read the full article in China Daily.