[Image courtesy of www.apcoworldwide.com/china]
China Direct would like to thank CBI member APCO for kindly providing the following analysis of the recently convened annual National People's Congress in Beijing.
For more information and analysis please download below.
Thank you.
[Image courtesy of www.bm.com]
CBI member Burson-Marsteller was recently awarded a one-year retainer to manage the media relations and engagement in mainland China for Hong Kong-based airline Dragonair and its sister airline Cathay Pacific Airways. The firm will also provide Dragonair with corporate social responsibility counsel and support.
Burson-Marsteller will serve the two airlines from each of the firm's five offices in China.
Chris Deri, Burson-Marsteller China's CEO, said, "China's travel industry is growing at an exponential rate. We are pleased to work with these two Hong Kong airlines to raise their profile in mainland China. We have found during our work with premium brands that clearly communicating a company's values and actions are essential in rapidly growing industries where brand value and recognition significantly influence buying decisions."
Sam Swire, Dragonair and Cathay Pacific's General Manager China, said, "As the China airline market grows in size, the country's fliers become increasingly discerning. It is very important to Dragonair and Cathay Pacific that passengers in mainland China know what we stand for and demonstrate our commitment to them and the China market. We look forward to partnering with Burson-Marsteller China as we work to engage passengers, media, and industry stakeholders to increase awareness of our two brands here."
Please click here to read the full press release by Burson-Marsteller.
[Image courtesy of www.mckinsey.com]
CBI member company McKinsey has recently launched an exciting series of podcasts ranging from topics such as the Twelfth Five Year Plan to China's insatiable thirst for energy on its new China website at http://www.mckinseychina.com/podcasts
Please note that the series can also be downloaded from iTunes under "McKinsey on China".
For more information or any queries please contact Glenn Leibowitz at: china@mckinsey.com
China Direct would like to thank McKinsey for sharing this information with our CBI members.
[Image courtesy of www.ipa.co.uk]
CBI member The Institute of Practitioners in Advertising (IPA) recently launched a research and development service for Chinese brand owners aiming to go global.
The new consumer research and development service is called the IPA 'International Brand Incubator' and draws on the expertise of UK-based planners and creators within IPA member agencies to provide Chinese companies with the opportunity to test the consumer appeal of their brands outside Asia.
Commenting on the new IPA initiative, Janet Hull, IPA Director of Marketing, said, "This is the perfect time for Chinese companies to take their brands global via the UK. The relative strength of the Chinese economy makes brand investment highly efficient. All the economic indicators show that those companies that invest in brands in an economic downturn reap extraordinary rewards in terms of market share gain and profitability."
Sebastian Wood CMG, Her Majesty's Ambassador to the People's Republic of China, said, "The UKTI team in China welcomes this initiative and is available to support the internationalisation plans of Chinese brand owners who are seeking to use the UK as their springboard into new global markets."
Please click here to read the full press release by the IPA.
[Image courtesy of www.penguin.com]
CBI member Penguin recently won the 2010 Continued Commitment Award at the annual Cathay Pacific China Business Awards, which recognises ongoing, large-scale, sustainable and ethical investment in the region.
The award highlighted Penguin China's work in encouraging and training a new generation of literary translators in the country through its Chinese-English Literary Translation programme, launched in partnership with the Chinese government in 2008.
Commenting on the award, Jo Lusby, managing director of Penguin China, said, "Publishing is an important part of the UK economy, and Chinese literature is something of great interest to publishers, but difficult to execute. Building these bridges between publishers, agents, translators and authors will hopefully create a stronger, broader offering that can be made available to readers in the UK in English from this rapidly developing yet ancient literary culture." She went on to note that, "The coverage around the award came to the attention of the British business community, and raised our profile in China. Chinese government officials commended us for our commitment."
Please read more here.
[Image courtesy of www.bbc.co.uk]
Today, China is holding a grand gathering ceremony to commemorate the 90th anniversary of the Communist Party of China (CPC) at the Great Hall of the People in Beijing.
Chinese President Hu Jintao delivered the keynote address at the grand gathering, highlighting the major accomplishments of the Party over its long history.
Please click here to read more about President Hu's speech.
The CPC has seen its membership grow spectacularly during its 90-year history, and the CPC now stands as the largest political party in the world. At its founding in 1921, the Party had only 50 members, but that number had grown to 4.5 million when the People's Republic of China was founded in 1949. Wang Qinfeng, Vice-Minister of the Organisation Department of the CPC Central Committee, announced that the number of CPC members had surpassed 80 million by the end of 2010. More than three million people joined the Party last year.
Please click here to read more official coverage of the Party's 90th anniversary.
Kindly note that China Direct will be taking a break early next week returning Wed 06 July.
Finally China Direct would like to thank Ben Cooper, Policy Analyst, at CBI Beijing for preparing this note.
[Image courtesy of www.burson-marsteller.com]
CBI member Burson-Marsteller offers ten key tips that foreign businesses should be aware of when positioning themselves in China.
Kindly upload this excellent overview below:
Download Burson-Marsteller China Perspective - 10 Tips for MNCs in China - March 2011
For more information about Burson-Marsteller, celebrating their 25th year in China, please contact their Beijing office directly via: douglas.dew@bm.com or Tel: 00 86 10 58162588.
China Direct would like to thank Douglas Dew and the BM China team for kindly sharing this information.
[Image courtesy of www.mobchina.blogspot.com]
The Chinese government has established a new department, known as the State Internet Information Office, to manage Internet information.
The move, announced earlier this week, is seen as an attempt by the authorities to streamline the administration of the Internet in China.
Currently the Internet is administered by the Ministry of Industry and Information Technology (MIIT), the Ministry of Public Security (MPS), General Administration of Press and Publication (GAPP), Ministry of Culture and State Administration of Radio, Film and Television.
In the new set-up MIIT will retain responsibility for network access and the MPS in tackling cybercrime.
The new office will hold responsibilities including:
• Development of online gaming, video, audio, publication industries
• Promoting the development of major news websites
• Managing government publicity
• Investigating and punishing websites that violate laws and regulations
• Managing ISPs, domain names, IP addresses, registration, Internet access
Please read more here.
[Image courtesy of www.search-internetmarketing.com]
Ren Ren, Chinese social media giant and possibly the Mainland's answer to Facebook, has listed on the New York Stock Exchange.
Shares in Ren Ren began trading at US$14 - at the upper end of its US$12-14 range predicted by analysts.
The company 's post IPO market value is US$7.5 bn, giving it a value nearly 100 times that of its 2010 revenues of US$76.5 m.
For China Direct's 2011 comments on China's growing online Social Media companies please click here.
Recent commentary on Ren Ren's IPO and company background can be found below:
