The British Embassy, VisitBritain, and Virgin Atlantic Airways have teamed up to launch the inaugural GREAT British Online Film Festival.
The festival will bring an array of over 50 top British features and short films to netizens across China via video portal LeTV.
The films will be available to view through filmisgreat.cn from 09 October to 12 December 2014. The festival intends to showcase the best of British film, including a range of films that have previously been unavailable for release in China.
The line-up includes 36 features curated by the British Film Institute and 20 short films programmed by ShortsTV.
The festival will be officially launched on 08 October at the Residence of British Ambassador Sir Sebastian Wood, followed by a week of film industry events in cities across China.
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