
CBI member Pinewood Shepperton recently announced that it has entered into a 50:50 joint venture agreement with Seven Stars Media Ltd., one of the largest and fastest growing media conglomerates in China.
The joint venture, to be called "Song Lin", initially will assess a number of business proposals in China's growing entertainment market. Under the terms of the joint venture, Pinewood will provide its expertise with limited capital investment.
The proposals include:
• Providing co-production opportunities for film and television producers
• The creation of film and television diploma courses to be delivered by U.K. educational institutions in Beijing, Tianjin, and four other cities
• Developing production financing and related services for Chinese film and television productions
• A series of film themed entertainment venues in Shanghai and regionally
• Creating film themed projects in Beijing, Shanghai, and Wuhan
U.K. Prime Minister David Cameron said, "It's great to see Pinewood Studios expanding its business with the announcement of its joint venture with Seven Stars Media. The creative industries are a rapidly growing area of China's economy and will increasingly provide huge opportunities for U.K. companies
competing in the global race.
Pinewood is leading the way, taking advantage of China's thriving entertainment and media sector and building on Britain and China's growing trade relationship."
Ivan Dunleavy, CEO of Pinewood, said, "The Chinese market for content is the fastest growing in the world and taking Pinewood's experience and skills to that market in partnership with such an established and successful local partner is a truly exciting prospect. The joint venture brings together two companies with significant experience and will provide a conduit for film and television productions to maximise their impact in China. The partnership with Seven Stars, under Bruno Wu's direction, represents a strategic step forward for Pinewood's international development. If successful, the joint venture could provide significant opportunities for U.K. film and television producers."
Bruno Wu, Chairman and CEO of Seven Stars, said, "Together with Pinewood, we have identified a significant number of business opportunities for the short, medium, and long term. The joint venture will aim to improve the standard of media production, create co-production opportunities for Chinese
producers, and export Chinese film and television content overseas.
Our local knowledge and scale combined with Pinewood's unique operational skills and
international reputation will enable our joint venture to participate in China's content explosion."
Please click here to read the full press release by Pinewood.