CBI member American International Group (AIG) launched a sweeping initiative to expand access to life insurance for Chinese-American consumers in the U.S.
As part of AIG’s blueprint for building further on the transformative growth strategy announced in 2014 for its product distribution network, the carrier has begun recruiting several hundred additional life insurance agents to address the needs of Chinese-Americans and is implementing an array of other measures to augment its service to them. AIG’s research indicates Chinese consumers value permanent life insurance.
The carrier believes its Quality of Life…Insurance ® product suite—known as “life insurance you don’t have to die to use” and centred on flexible solutions designed to address multiple consumer needs—resonates strongly in the Chinese-American market.
The Chinese-American market already accounts for a significant percentage of AIG’s U.S. life business. With the opportunity to build on this success, AIG is making tactical investments to serve this community better than ever before.
The prototype AIG Financial Network office, specifically designed in consideration of the Chinese-American consumer, will be based in Pasadena, California.
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