CBI member Rio Tinto recently launched its latest diamond marketing initiative in China.
Titled 'The Fashion of Diamonds', this initiative has resulted in a number of collaborations with designers and manufacturers. The 13 collections, comprising more than 90 pieces of diamond jewellery, were unveiled in Shanghai.
The growth in volume from Rio Tinto's Argyle underground mine will help meet China's growing demand for diamonds and diamond accessories, as the quality of Argyle diamonds is ideally suited for fashion jewellery in China.
'The Fashion of Dimaonds' initiative provides the Chinese diamond trade with retailer support materials, including marketing, training, and a dedicated website.
Jean-Marc Lieberherr, Managing Director of Rio Tinto Diamonds, said, "I am delighted to be in Shanghai to see the results of this next phase in our China market strategy. Increasing wealth will continue to underpin China's demand for diamond jewellery, which is in strong demand as a fashion accessory.
"Rio Tinto Diamonds initially launched its China strategy in 2010 at Shanghai World Expo. Since that time we have continued to focus on developing together with our trade and retail partners the diamond fashion jewellery market in China, creating opportunities for diamond purchasing beyond the solitaire engagement ring."
Rita Maltez, Manager of Rio Tinto Diamond's Greater China Representative Office, said, "The time is perfect to introduce these stunning new fashion jewellery collections. They are inspired by notions of nature, romance, shapes, and patterns and are symbolic of a new era in China's jewellery industry, one that will be more design driven than ever."
Please click here to read the full press release by Rio Tinto.
CBI member Arup recently announced that its Post Shanghai Expo Urban Best Practices Area (UBPA) – Low Carbon Redevelopment Implementation Plan had won the Silver Award for best planning project in the Hong Kong Institute of Planners (HKIP) Award 2013.
The planning objective of the project is to prepare low carbon and ecological planning guidelines for the former Shanghai Expo UBPA site to convert it into a new business neighbourhood.
This was the fourth time in the last six years that Arup won this prestigious award for low carbon planning work in China.
Please click here to read the full press release by Arup.