[Image courtesy of www.unilever.com]
CBI member Unilever recently launched construction in China on one of its largest production operations, which will produce 100,000 metric tonnes of detergent and fabric softeners every year. Located in Tianjin in northeastern China, the new facility will be called Unilever Tianjin Industrial Park.
The first phase of the project is scheduled for completion by the end of 2012.
Alan Jope, President of Unilever North Asia, said, "Unilever plans to greatly increase its market share and multiply by five times its business in China in 10 years. Meanwhile, the birth of Unilever Tianjin Industrial Park indicates Unilever's strong confidence in the Chinese market. We believe that it will add wings to the development of Unilever China and its whole North Asia market."
In the past five years, Unilever's business in China has grown at an average annual rate of more than 18%.
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